Artem Mashkov

Artem Mashkov

CFO, SwagUp

Over the past decade, Artem Mashkov has been a founder and angel investor in retail, hospitality and B2B technology startups. In his current role, as an operationally heavy CFO at SwagUp, he's built all of the finance and business operation functions from scratch. He prides himself on high-level strategic execution with tactical precision.

Articles by Artem Mashkov

How Artem Mashkov, CFO of SwagUp, is building a modern finance team

ARTICLE

How Artem Mashkov, CFO of SwagUp, is building a modern finance team

Artem Mashkov, CFO of SwagUp, explains the framework that has helped his team scale their finance function. He explains why he believes accounting is the past, FinOps is the present, and FP&A is the future , and how all three are interconnected.